NHTSA Campaign Cracks Down on Distracted Driving

Put Phone Away or Pay Campaign Targets Distracted Driving

NHTSA Campaign Expands Enforcement in April

The “Put Phone Away or Pay” campaign is returning nationwide as part of a coordinated effort to reduce distracted driving and improve road safety. The campaign, led by the National Highway Traffic Safety Administration (NHTSA), combines public awareness with increased law enforcement during April, which is recognized as Distracted Driving Awareness Month.

For 2026, the campaign’s high-visibility enforcement period is scheduled for April 9 through April 13, with paid media outreach running earlier in the month.

During this time, drivers across the U.S. can expect stricter enforcement of state distracted driving laws. Officers will focus on behaviors such as texting, using apps, or handling a phone while behind the wheel.

Distracted Driving Remains a Major Safety Risk

Federal data continues to show that distracted driving is a serious issue on U.S. roads. In 2023, 3,275 people were killed in crashes involving distracted drivers, while more than 324,000 people were injured.

Distraction-related crashes accounted for about 8% of all fatal crashes and roughly 13% of injury crashes that year.

These numbers highlight how even brief distractions can lead to severe consequences. Safety officials stress that taking eyes off the road, hands off the wheel, or attention away from driving—even for a few seconds—can increase crash risk.

Research also shows that drivers using their phones are significantly more likely to be involved in a crash, reinforcing the need for stricter enforcement and awareness.

What the Campaign Focuses On

The “Put Phone Away or Pay” campaign focuses on both education and enforcement. It aims to remind drivers of two key points: distracted driving is dangerous, and it can lead to legal penalties.

The campaign targets all drivers, but especially younger drivers between the ages of 18 and 34, who are statistically more likely to be involved in distraction-related crashes.

Messaging around the campaign highlights different types of distractions, including:

• Texting or reading messages
• Using social media or apps
• Entering GPS directions
• Watching videos
• Any activity that takes attention away from driving

Law enforcement agencies increase patrols during the campaign period, issuing citations to drivers who violate distracted driving laws.

Legal Consequences for Drivers

The campaign also emphasizes the financial and legal risks tied to distracted driving. Penalties vary by state, but they often include fines, points on a driver’s license, and, in some cases, higher insurance rates.

In some states, repeat violations can lead to higher fines or even license suspension. Enforcement efforts during this campaign are designed to make drivers more aware that distracted driving is not only unsafe but also costly.

Commercial drivers are also subject to strict rules. Federal regulations prohibit handheld phone use for CMV operators, and violations can lead to fines or disqualification.

Why This Matters for Truck Drivers

For truck drivers, distracted driving carries additional risks due to the size and weight of commercial vehicles. A moment of distraction can result in longer stopping distances and more severe crash outcomes.

The campaign’s message is especially relevant in the trucking industry, where safety is closely tied to compliance, insurance costs, and overall job performance.

Fleet operators and safety managers often reinforce similar policies, including:

• Keeping mobile devices out of reach
• Using hands-free systems when necessary
• Planning routes before starting a trip
• Avoiding multitasking while driving

These practices align with the campaign’s goal of keeping drivers focused on the road at all times.

Ongoing Efforts Beyond Enforcement Week

While enforcement peaks during the campaign week, distracted driving awareness continues year-round. NHTSA and other safety organizations promote ongoing education through public service announcements, social media, and partnerships with state agencies.

The goal is to shift driver behavior over time, similar to past campaigns focused on seat belts and impaired driving.

Safety officials continue to stress that reducing distracted driving requires consistent enforcement, public awareness, and personal responsibility behind the wheel.

Industry Impact and Road Safety Outlook

Efforts like “Put Phone Away or Pay” are part of a broader push to reduce traffic deaths nationwide. While recent data shows some improvements in overall roadway safety, distracted driving remains a persistent challenge.

For the trucking industry, fewer distraction-related crashes could lead to safer highways, lower insurance costs, and fewer delays caused by accidents.

As enforcement ramps up in April, drivers across the country are being reminded that staying focused behind the wheel is not optional—it is essential for safety and compliance.