Established in 1960, the National Association of Truck Stop Owners (NATSO) has been integral to America’s travel center and truckstop industry. It serves as the industry’s guiding force, representing the interests of travel centers, truckstops, and off-highway transportation energy retailers. Headquartered near Washington, D.C., NATSO stands as the sole national trade association devoted to this critical sector, uniting over 2,200 travel centers and truckstops nationwide, which, in turn, are owned by more than 260 corporate entities, collectively operating more than 16,000 fueling locations.

NATSO plays a multifaceted role within the industry. It advances the interests of its members by influencing government action and shaping public opinion on various highway issues. These include tolling, truck parking, preserving the national ban on rest area commercialization, fostering competition in the credit card networking marketplace, and advocating for policies that bolster a diverse fuel supply.

But NATSO offers more than advocacy. It empowers its members through a robust ecosystem of resources designed to enhance their profitability and ensure long-term success. Services provided include news and government affairs updates, the annual NATSO Connect convention, a dedicated day-on-the-hill event, an annual leadership meeting, research initiatives, personalized store visits and recommendations, and participation in specialty committees.

Through advocacy, information-sharing, and fostering collaboration, NATSO serves its primary purpose: to provide value to its members. This is achieved by ensuring a favorable business climate, sharing industry insights, and advocating for policies that support the sustainable growth of travel centers and truckstops.

The truckstop and travel center industry forms the backbone of the transportation sector, serving both professional drivers and the traveling public. These establishments have evolved far beyond their traditional roles as mere refueling points and rest areas. Today, they offer various amenities, responding to their diverse customer base’s changing needs and preferences.

Historically, these establishments thrived due to their strategic locations along major highways and interstates, providing vital services such as fuel, food, restrooms, and safe parking. However, the industry is profoundly transforming due to emerging technologies and shifting market dynamics.

One of the most significant shifts within the truckstop and travel center industry is the embrace of alternative fuels and electric vehicles (EVs). These establishments have become fuel-agnostic, adapting to customer demands. Many now offer biodiesel, renewable diesel, and electric charging stations, aligning with changing consumer preferences and stricter emissions regulations.
The industry has also embraced retail technology innovations to enhance the customer experience. Advanced point-of-sale systems, mobile apps for seamless transactions and exclusive deals, and digital signage for real-time updates are just a few examples. Some establishments have even experimented with automated food ordering systems and touchless payment options to cater to the growing demand for convenience.

NATSO members are at the forefront of navigating the energy transition, responding to consumer demand while proactively addressing environmental concerns. While they remain neutral regarding fuel types to satisfy consumer demand, they prioritize stable and reasonably low energy prices, promoting American competitiveness on the global stage.

Here’s what industry insiders have to say about NATSO:
Delia Moon Meier, Iowa 80 Group: “NATSO makes your business stronger and makes a difference in your future profitability. There are so many ways to get involved.”
Mike Newburn, DAS Companies, Inc.: “Vendors should join NATSO because it puts you in front of some of the most innovative, influential, and largest travel centers across the country.”
Rex Davis, Davis Travel Centers: “Travel center operators should become members of NATSO to retain additional resources they provide for operating their business.”
Tim Campbell, Interstate Health Systems: “The biggest hidden benefit of being a NATSO member is the relationships you make on a personal level.”
Heather DeBaillie, Iowa 80 Group: “NATSO members and staff are so knowledgeable and willing to help in any area I need.”

NATSO’s pivotal role in the truckstop and travel center industry is evident. From its advocacy efforts to its support for innovation and sustainability, NATSO remains committed to the industry’s long-term success. As the industry evolves, NATSO will serve as a guiding light, ensuring that travel centers and truckstops remain essential hubs for travelers and truckers alike.