The National Association of Truck Stop Owners:
A Unique Force In The Truck Stop World

Introduction to NATSO

Established in 1960, the National Association of Truck Stop Owners (NATSO) has played a vital role in America’s travel center and truckstop industry. It represents the interests of travel centers, truckstops, and off-highway transportation energy retailers. Based near Washington, D.C., NATSO is the only national trade association dedicated to this sector. It unites over 2,200 travel centers and truckstops across the country, owned by more than 260 corporate entities, and operates over 16,000 fueling locations.

Advocacy and Government Relations

NATSO advocates for its members by influencing government actions and shaping public opinion on various highway issues. These include:

• Tolling
• Truck parking
• Preserving the national ban on rest area commercialization
• Fostering competition in the credit card networking marketplace
• Advocating for policies supporting a diverse fuel supply

Member Services and Resources

Beyond advocacy, NATSO provides its members with various resources to enhance profitability and ensure long-term success. These services include:

• News and government affairs updates
• The annual NATSO Connect convention
• A dedicated day-on-the-hill event
• An annual leadership meeting
• Research initiatives
• Personalized store visits and recommendations
• Participation in specialty committees

Enhancing Industry Collaboration

NATSO’s primary purpose is to provide value to its members by ensuring a favorable business climate, sharing industry insights, and advocating for policies supporting the sustainable growth of travel centers and truckstops.

Evolution of the Truckstop and Travel Center Industry

The truckstop and travel center industry is crucial to the transportation sector, serving both professional drivers and the traveling public. These establishments have evolved far beyond traditional refueling points and rest areas. Today, they offer various amenities to meet the changing needs and preferences of their diverse customer base.

Strategic Locations and Services

Historically, truckstops thrived due to their strategic locations along major highways and interstates, providing vital services such as:

• Fuel
• Food
• Restrooms
• Safe parking

However, emerging technologies and shifting market dynamics are transforming the industry.

Embracing Alternative Fuels and EVs

One significant shift in the industry is the adoption of alternative fuels and electric vehicles (EVs). Many truckstops now offer biodiesel, renewable diesel, and electric charging stations, aligning with consumer preferences and stricter emissions regulations.

Retail Technology Innovations

The industry has embraced retail technology innovations to enhance the customer experience. Examples include:

• Advanced point-of-sale systems
• Mobile apps for seamless transactions and exclusive deals
• Digital signage for real-time updates
• Automated food ordering systems
• Touchless payment options

Leading the Energy Transition

NATSO members lead the energy transition by responding to consumer demand and addressing environmental concerns. While remaining neutral regarding fuel types, they prioritize stable and reasonably low energy prices to promote American competitiveness globally.

Industry Insider Testimonials

Here’s what industry insiders have to say about NATSO:

• Delia Moon Meier, Iowa 80 Group: “NATSO makes your business stronger and makes a difference in your future profitability. There are so many ways to get involved.”
• Mike Newburn, DAS Companies, Inc.: “Vendors should join NATSO because it puts you in front of some of the most innovative, influential, and largest travel centers across the country.”
• Rex Davis, Davis Travel Centers: “Travel center operators should become members of NATSO to retain additional resources they provide for operating their business.”
• Tim Campbell, Interstate Health Systems: “The biggest hidden benefit of being a NATSO member is the relationships you make on a personal level.”
• Heather DeBaillie, Iowa 80 Group: “NATSO members and staff are so knowledgeable and willing to help in any area I need.”

Looking Ahead

NATSO’s pivotal role in the truckstop and travel center industry is evident. From advocacy efforts to support for innovation and sustainability, NATSO remains committed to the industry’s long-term success. As the industry evolves, NATSO will serve as a guiding light, ensuring that travel centers and truckstops remain essential hubs for travelers and truckers alike.