Love’s Media Group Is The First of Its Kind Retail Ad Network

Love’s Launches Love’s Media Group to Reach Drivers and Travelers

Love’s Travel Stops has introduced Love’s Media Group, a new advertising network built to reach drivers and travelers. According to the company, it is the first of its kind retail media network designed specifically for travel stops. The goal is to give brands new ways to reach customers, especially professional truck drivers, while they are on the road.

What Love’s Media Group Does

Love’s Media Group operates across the company’s network of more than 660 locations in 42 states. The platform delivers advertising through fuel pump screens, in-store digital displays, the Love’s Connect app, and the My Love Rewards program. Love’s states that these combined channels allow brands to connect with drivers at multiple points during their travel stops.

The company describes this as a way to reach audiences who spend much of their time on the road and may be difficult to target through traditional digital advertising.

Why Love’s Media Group Is the First of Its Kind

Love’s says the new network focuses on truck drivers and highway travelers, groups that often move between markets and are not consistently reached by standard online ads. By using its physical locations, the company claims it can offer more consistent contact with this mobile audience.

Patrick McLean, Love’s Chief Marketing Officer, said the company’s position in fuel, retail, and loyalty services gives it a unique opportunity to connect brands with customers. He added that the platform is meant to deliver relevant advertising during normal travel routines.

Leadership and Development

Love’s Media Group is led by Tommy Greenberg, who serves as Senior Director.
Greenberg previously held roles developing retail media programs at Target and Lowe’s. Under his direction, Love’s is working with selected brand partners to refine the system and measure results. The company says it plans to use data tools to track ad performance and customer response.

How Love’s Media Group May Affect Truck Drivers

For truck drivers, the new network may mean more advertising placed at familiar locations, such as fuel pumps and store entrances. The company says the goal is to show messages that are useful and relevant, though the impact will depend on how brands use the platform. Products and services aimed at drivers—such as truck parts, food, and travel services—are expected to be the main advertisers.

Next Steps for Love’s Media Group

Love’s plans to expand Love’s Media Group over time by adding more partners and advertising formats. The company says the network will continue to evolve as it learns from early campaigns and feedback. No specific timeline was given for new features or broader rollout.

Love’s Media Group Sets New Standard

With Love’s Media Group, the company is entering the advertising business alongside its fuel and retail services. Love’s describes the network as a first-of-its-kind effort to connect brands with people traveling America’s highways. Its long-term success will depend on how effectively it delivers measurable results for advertisers and value for drivers who use Love’s locations.